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Lean Customer Development: Building Products Your Customers Will Buy
Ebook Download Lean Customer Development: Building Products Your Customers Will Buy
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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.Validate or invalidate your hypothesis by talking to the right peopleLearn how to conduct successful customer interviews play-by-playDetect a customer’s behaviors, pain points, and constraintsTurn interview insights into Minimum Viable Products to validate what customers will use and buyAdapt customer development strategies for large companies, conservative industries, and existing productsFile Size=1999 KB. Print Length=240 pages. Simultaneous Device Usage=Unlimited. Publisher=O'Reilly Media; 1 edition (August 30, 2017). Publication Date=August 30, 2017. Sold by=Amazon Digital Services LLC. Language=English. ASIN=B07582F7BB. Text-to-Speech=Enabled. X-Ray=Not Enabled. Word Wise=Enabled. Lending=Not Enabled. Enhanced Typesetting=Enabled. Amazon Best Sellers RankCommerceEconometricsRetailing=#71,513 Paid in Kindle Store (See Top 100 Paid in Kindle Store) .zg_hrsr { margin: 0; padding: 0; list-style-type: none; } .zg_hrsr_item { margin: 0 0 0 10px; } .zg_hrsr_rank { display: inline-block; width: 80px; text-align: right; } #10 in Kindle Store > Kindle eBooks > Business & Money > Economics > #11 in Kindle Store > Kindle eBooks > Business & Money > Economics > #15 in Kindle Store > Kindle eBooks > Business & Money > Industries >.
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